Financial Adviser

Genuine Care, Clear Direction

Straightforward Financial Guidance in a Language You Understand


From Chaos to Clarity

As you grow and become more successful, you create incredible opportunity to establish a legacy for your family, pour back into your business, and give to the causes you care about. But as your wealth increases, your financial needs also become more complicated, and you have less time to focus on the details of managing your wealth. And when you have so many spinning plates, you often wonder, “What am I overlooking? What could I be doing better?”

At David's office, our job is to help you answer those exact questions. We know that high-level financial concepts can seem like a foreign language even to the savviest business professionals, and you don’t always have time to give your wealth the detailed attention it deserves. That’s why we’ve made it our mission to unpack the intricacies of your financial world and present them in a way that’s easy to understand—so you can make confident, wise decisions that reflect your goals. We help you discover what pressing needs you should address now, identify opportunities and risks in the future, and then bring all the pieces of your financial world together so that everything aligns according to your goals. We don’t overcomplicate things, and we don’t hide any of the truth—so you can choose what’s right for you and feel confident about those choices.

We understand the weight of the decisions you make with us, which is why we treat each client with the utmost care and respect. That means if we say we're going to call you on a Tuesday three years from now, you can expect to hear your phone ring on that exact day. We know you have an exciting life to live, and you need your financial plan to support that life, not the other way around. Our clients often become close friends because we make it a point to be there for their most important moments. We know how to guide people through tough times like marital transitions, and we love seeing our clients grow and celebrating the big wins right alongside them. At the end of the day, we believe everyone deserves a trustworthy partner to walk through life with, and we’re honored to be that person for the clients we serve.

Our Promises

  • Your Needs
    Come First

  • We’re Here to
    Consult, Not Sell

  • We Help You Tap
    into Your Potential

  • We Treat You Like We’d
    Treat Our Own Family

  • Every Client is a VIP

  • You Won’t Walk Alone

  • We Stick With You

Meet Our Team

David H. Farra Headshot

David H. Farra, CRPC®

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Strategic Alliances

Click the logos below to learn more.

Key Services

David provides clients with innovative, cutting-edge products and services to help them grow, protect, and conserve their wealth through all stages in life. Taking into account your needs, goals, and tolerance for risk, we will work with you to bring clarity to what you want to achieve and how to get there. Some of our key services are detailed below.

Business Planning

  • Succession Planning

  • Buy/Sell

  • Key Person

  • 401(k) Planning

  • Employee Benefits

  • Asset

Personal Financial Planning

  • Wealth Management

  • Estate & Legacy Planning

  • Life Insurance Planning

  • Long-Term Care Planning

  • Disability Insurance

  • Retirement Income Strategies

  • Charitable Planning

3 Step Process Graphic


One thing our clients appreciate about working with us is that we don’t believe in a standard approach. Instead, we follow a meticulous process designed to evaluate each client’s situation, goals, and level of risk tolerance. Then we can make appropriate recommendations to meet their financial needs. Everyone is different, and we will refine our approach to suit each client. We utilize the following process to help those we’re privileged to serve.

Step 1: Discover

We dive deep into your goals and objectives, your family history, and overall philosophy of what your money means to you. We gather as much information and data as we can to begin formulating your base plan.

  1. Introductions
  2. Data Gathering
  3. Document and statement review
  4. Data input using our state-of-the-art financial planning software

Step 2: Analyze

This will help crystalize your view and where you will be if you stay the current course. From here, we help you understand what changes (if any) need to be made and demonstrate the effect they will have on your future. We encourage you to brainstorm different scenarios such as retiring sooner/later or making large purchases. From this, we will make recommendations for any number of possible solutions to get you where you want to be.

  1. Base Facts review of cash flow both in pre and post retirement
  2. Build in different future scenarios – retirement dates, stress testing of portfolio, possible long-term health care events

Step 3: Implement

Finally, we are ready to proceed to make the changes in your life that will help you accomplish your goals and objectives. This could include opening a wealth management account, adjusting retirement accounts, or completing a life insurance application. However, our work together will truly be just beginning. From this point on, we will meet regularly to review and discuss the progress or changes to your program that may be needed.

Our Philanthropy

We believe in treating others the way we want to be treated, and part of that means giving back to our community whenever
and however we can. We’ve been given the opportunity to impact others’ lives, and we’re honored to support the below
organizations with our time and resources.

The Ray Graham Association

The Ray Graham Association provides support and care for individuals with disabilities in the Chicago area. Their mission is to always put people first and help individuals with disabilities and their caretakers lead happier, healthier lives by providing programs that meet needs, develop strengths, and encourage growth. David has volunteered with Ray Graham since 2016 and joined the board of directors in July of 2020. Our partnership with New York Life has also provided the Ray Graham Association with funds for housing, education, and placement programs.

Buddy’s Place

Buddy’s Place is an organization of Pillars Community Health that provides support and education for childhood bereavement. Since 2000, Buddy’s Place has given children and teenagers a safe and supportive environment to grieve the loss of loved ones, and they offer counseling and educational courses to guide children and their families through the grieving process. The New York Life Foundation (one of the largest benefactors in the U.S. of child bereavement) worked with Buddy's Place in 2019 and were able to help provide local schools with educational seminars and grants that support the mission of Buddy's Place. This is important work because it helps kids during the toughest times of their lives